Sep 16, 2019
MINI PRESENTS SUPERSENSE, FESTIVAL OF THE ECSTATIC.
FOLLOW ME…NAVIGATING THROUGH NEW EXPERIENCES.
In partnership with Arts Centre Melbourne, MINI activated at Supersense and created FOLLOW ME – a MINI journey into the ecstatic. Supersense is a conversation between the old and new, iconic and emerging, set within the labyrinth of Arts Centre Melbourne’s buildings, underground venues and hidden walkways. It fosters a sense of adventure, exploration and free spirit.
Likewise, MINI is a multi-generational companion; a trusted guide that takes you off the beaten path towards the unexpected and provides new ways to express yourself.
FOLLOW ME celebrates these shared values by offering Supersense guests with a bonus experience complementing the festival and positioning MINI as an innovator that still pushes the boundaries.
A mysterious ‘help desk’ sits incongruously outside the Arts Centre Melbourne - the contents and design almost look like it’s been transported from 1959. Supersense guests are encouraged to step off the beaten path and borrow radio headsets. Guests descend into the Arts Centre Melbourne labyrinth in search of the unexpected with MINI as their faithful companion and guide. Different radio frequencies play music and provide directions leading to a secret room - a bonus Supersense experience.
As explorers navigated the corridors, they encountered FOLLOW ME signs emblazoned with the MINI logo to help navigate to their bonus experience.
After guests successfully followed the route, they encountered a space filled with sound and light - an intersection of time celebrating MINI’s 60 years of FOREVER UNEXPECTED. Guests were offered a signature cocktail that embodied the essence of the Festival and MINI - a bold fusion of taste that stimulates the senses and heightens the experiences to come.
What else has MINI Supported? Read about MINI's 2019 Dark Mofo unique adventure around Hobart.